top of page

Rosewood Conceptual Neighborhood Master Plan

SERA logo main_md.jpg


The following Urban Design Principles have been drafted to inform the physical planning of the neighborhood and individual (re)development sites. Taken together, they are meant to help translate the Master Plan’s Purpose and Goals into on-the-ground changes that will positively transform the community.

Foster an authentic “Rosewood” identity

  • Define district gateways, centers, nodes, and transitions between major land uses

  • Utilize art, design, landscaping, and architecture to celebrate the Rosewood community

  • Utilize streetscape improvements to strengthen the character of key community corridors


Focus community energy and placemaking

  • Concentrate commercial and community activity areas around key corridors, transit stops, and major intersections

  • Create a complete “20-Minute Neighborhood” (where goods and services can be accessed within 20 minutes without an automobile)

  • Create safe communal places to gather and linger outdoors

Design for the human scale

  • Design for people first (walkability and interactions)

  • Embrace well-designed density

  • Improve pedestrian safety

  • Create better street edges: “eyes on the street”

  • “Hide” surface parking lots behind buildings


Integrate nature into the neighborhood

  • Protect and connect the existing evergreen tree canopy

  • Provide additional street trees, enhance landscaped edges, and better integrate trees and landscaping into development

  • Manage stormwater sustainably

  • Enhance community parks and open space

  • Connect parks and nature by a cohesive pedestrian and bicycle network


Improve mobility and neighborhood connectivity

  • Create a safe, convenient, and comfortable active transportation network

  • Improve access to community assets

  • Break down existing superblocks

  • Increase walkability and bike-ability

  • Provide safe crossings at pedestrian-scale intervals


Maximize opportunities for Rosewood’s existing residents

  • Provide a wide mix of uses at a range of scales

  • Create opportunities for first time home ownership at a variety of price points

  • Foster a mixed-use, mixed-income community


Page 3 of 8

bottom of page