Rosewood Conceptual Neighborhood Master Plan

This study was done in collaboration of The Rosewood Initiative and SERA Architects

DISCLAIMER: The Rosewood Conceptual Neighborhood Plan, is not a capital development plan nor project plan for implementation. This plan is an exercise in community opportunities mapping ONLY. None of the sites in this presentation involved participation from the property owners.

The Rosewood Neighborhood currently lacks the cohesive land use pattern and transportation conditions necessary to support the culture of health, safety, and physical activity that the Rosewood community values. Due to existing jurisdictional boundaries, The Rosewood Initiative has faced a number of challenges in maintaining its presence within the community. The Rosewood Initiative’s Conceptual Neighborhood Master Plan aims to anchor the plan within every aspect of the community and to foster equitable development and growth within the neighborhood. The Plan is conceptual and represents not what necessarily will be or how specific sites will redevelop; rather the plan shows a vision of what can be with concentrated efforts by community partners, residents, and property owners.


Rosewood is a community of ~25,000 people that spans parts of both Portland and Gresham - focused at the intersection of SE Stark Street and 162nd Avenue. Rosewood’s residents are younger and more racially and ethnically diverse than Portland or the Metro region, with fully ⅓ of the Rosewood population having been born outside the United States. According to reports prepared by Enterprise Community Partners (2017), Kaiser Permanente (2018), and ECONorthwest (2020), Rosewood-area residents have lower incomes, poorer health, a lower level of home ownership, and are less likely to have attained a Bachelor’s degree or higher than other Portland neighborhoods.

2020_1022_Rosewood_Open House_Page

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The Conceptual Neighborhood Master Plan has the following Goals + Objectives:

  • Create an Urban Design Framework that leverages Rosewood’s assets and connects it to surrounding neighborhoods and the region.

  • Identify potential intervention sites, typologies, and infrastructure that will address community needs and generate wealth creation opportunities.

  • Develop accessible pedestrian connections between surrounding attractions and amenities that encourage site activation by residents and visitors.

  • Support racially and culturally diverse communities who live in the neighborhood now by adding desired community assets so that residents can afford to stay and benefit from them.

  • Ensure equitable, affordable, and community-based development that fosters neighborhood stability and avoids displacement for existing community members.


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